Consider the phrase, “social media.” The “media” part refers to the content, the social content – the conversation. Sales is conversation with a purpose. I recently had the pleasure of spending some time with Matthew Shadbolt of The Corcoran Group after coaxing him to Baltimore to speak at SMC SalesCamp. Those of you that know, [...]

Here are five of my favorite uses of video for Real Estate and new home marketing. They’re not all my favorite for the same reason, and they’re not all fit for every purpose. Some have a unique twist, some are just a better way to do a tour, and the last couple have shock value [...]

It’s no secret the impact that Facebook is having on consumer behavior. In fact, in recent months, Facebook has risen into the top 5 referring sources of traffic for some of our clients’ websites. Despite this impact, many builders are still somewhat skeptical of Facebook’s role in the buying process, and I can sort of [...]

Generally speaking, most builders, salespeople, and real estate brokers I speak with agree that the last thing the Internet needs is another home search directory. Each time a new directory is introduced, it creates a new burden for the builder (focus, monitoring, plus a new SEO competitor). Ask a consumer if the Internet needs another [...]

Testimonials rely on the concept of “social proof”; the idea that we look to others to help determine how we should behave. For this reason, testimonials are a powerful component of advertising. As with most things, overuse and abuse has diminished the effectiveness of the typical testimonial. Something more authentic is the only way to [...]

On March 9th, I had the pleasure of speaking to over 200 new home sales and real estate professionals at SMC SalesCamp. My assigned topic was “Effective Communication with Social Media.” The videos below contain my full presentation. In this presentation, I was able to introduce the concept of Lead Curation – Creating an environment conducive to [...]

I do not become your fan by clicking a button. The click merely affirms the work you’ve already done. If I’m a true fan of a business (not just in the Facebook sense), I am rooting for that business’s success. I’m an advocate for the product or service. I feel a sense of pride when [...]

If new media marketing was an onion, 2009 peeled away just the surface layer of potential. However, in 2010, we’re heading deep into that onion – get ready to cry… in a good way. Last year’s new media tools are maturing, and their business purpose is quickly coming into focus for more and more users. [...]

Upon reviewing 2009, and planning for 2010, I realized I want to be sharing more content than I have in the past. I rarely get the opportunity to write as much as I like (and that’s a goal, too), but mainly I thought about the volume of media I’ve produced over the last year – [...]

I am convinced that the mobile web offers some of real estate’s most exciting opportunities in the next 5-10 years. Some of the ideas I’m about to share are certainly not the “show me some case studies” type, but most great opportunities are best identified early, no? And as is the case with all impactful technologies, [...]