If you’ve toyed with the concept of a mobile campaign or a mobile website, but were turned off by the additional cost or the complexities, there is an option that is fast, simple, and maybe free. Yep, it might be free. NewHomeSource.com is the consumer portal of BHI, and if you’re not part of the [...]

Early in September [2008], I wrote an article about the how mobile marketing and the evolution of mobile phones was going to impact new home marketing. If you have not read it, it can be found here: Mobile Marketing & New Homes – A Perfect Fit In the article I discussed how Google’s new cell [...]

Mobile, or cell phone, advertising is still in its infancy. Good things are just starting to happen and bigger things are definitely coming. While homebuilders have always been a bit slower to adopt new technology, mobile marketing is shaping up to be a good fit, and one worth experimenting with now. The cell phone has [...]