On March 9th, I had the pleasure of speaking to over 200 new home sales and real estate professionals at SMC SalesCamp. My assigned topic was “Effective Communication with Social Media.”
The videos below contain my full presentation.
In this presentation, I was able to introduce the concept of Lead Curation – Creating an environment conducive to growing connections [...]

“I’m not exactly sure how, but I think our listings get there.”
It’s difficult to find a subject that’s less clear to most builders – How exactly do their community listings get distributed to directories on the web, and how do they change or improve their content, accuracy, placement, etc?
New Home Feed is aiming to change [...]

If you were unable to make it to the Super Sales Rally at the International Builders Show, you missed an instantly classic performance by new home sales trainer Jeff Shore of Shore Forrest Sales Strategies and Jim Suth of D.R. Horton.
I captured all but the first few seconds using my cell phone. The audio/video doesn’t [...]

I am convinced that the mobile web offers some of real estate’s most exciting opportunities in the next 5-10 years.
Some of the ideas I’m about to share are certainly not the “show me some case studies” type, but most great opportunities are best identified early, no? And as is the case with all impactful technologies, those [...]

Twitter is, by far, the most difficult social tool to explain. It’s not just difficult for builders to see the why of Twitter, but it’s also difficult for most to understand how they could use Twitter. I’ve decided to tackle the how issue in this post with a list of 99 ways for a home [...]

Until recently, I had not been a part of a salesperson job interview for some time. I always enjoyed interviewing salespeople, and I jumped at the opportunity when a client asked me to sit in on his meeting with a prospective employee. He was seeking my opinion of the interviewee and even asked me to [...]

If you’ve toyed with the concept of a mobile campaign or a mobile website, but were turned off by the additional cost or the complexities, there is an option that is fast, simple, and maybe free. Yep, it might be free.
NewHomeSource.com is the consumer portal of BHI, and if you’re not part of the database, [...]

Yes, I know. I can barely mention the word “green” in many offices without eyes rolling before I get out the “een” part. I understand. Green is the buzz, but is it buzz-worthy? It’s obvious that the media has jumped on the bus, but how does is translate into real business for production builders?
I’m not [...]

Early in September [2008], I wrote an article about the how mobile marketing and the evolution of mobile phones was going to impact new home marketing. If you have not read it, it can be found here:
Mobile Marketing & New Homes – A Perfect Fit
In the article I discussed how Google’s new cell phone [...]

In an earlier post, I discussed how social networking web sites could be used to reach out to new leads – self-prospecting with new technology. That post described a specific example using Facebook to find young professionals. If you missed that, you can start by reading it here:

Self Prospecting with Social Networks – Part [...]