If you’re not familiar with the concept of visual search, its the process of searching from information using a picture. Google Goggles is the most prime example. Google Googles lets you snap a picture of something using your phone’s camera, and then Google searches for more information about whatever you took a picture of. If [...]
Why Do Your Listings Look Like Everyone Else’s? Try a Social Listing
Generally speaking, most builders, salespeople, and real estate brokers I speak with agree that the last thing the Internet needs is another home search directory. Each time a new directory is introduced, it creates a new burden for the builder (focus, monitoring, plus a new SEO competitor). Ask a consumer if the Internet needs another [...]
Yes. A Camp for Us.
BarCamp, RE BarCamp, PodCamp, WordCamp… any of these ring a bell? What about Ignite events, or TED talks? The last few years have brought on sweeping changes in how people gather to support a topic, idea, or purpose. Instead of days of grueling lectures and courses defined by the ‘hours’ for which they qualify, “Camps” [...]
Location, Location, Foursquare. How the Game will Jolt Mobile Real Estate Marketing into Prime-time
I am convinced that the mobile web offers some of real estate’s most exciting opportunities in the next 5-10 years. Some of the ideas I’m about to share are certainly not the “show me some case studies” type, but most great opportunities are best identified early, no? And as is the case with all impactful technologies, [...]
Who are You Changing For? You, or Your Customer?
If we agree that happy customers are a necessity for long-term business success, shouldn’t long term planning be based around that directive? I recently attended REBarCamp in Philadelphia. Okay, so it wasn’t really that recent, but I’ve had some thoughts stirring since I’ve left. I attended a session there titled “The Future Brokerage.” The topic [...]



