In case you missed it, I had the opportunity to guest post for Jeff Shore’s newsletter a couple weeks ago. If you’re not already subscribed to Jeff’s weekly newsletter, you should be. Click to read my thoughts on Why People are Ignoring Your Emails. Thanks.

Its no secret I’m a big fan of what opportunities the mobile web presents for home builders. What I didn’t quite expect was a recent wake-up call on how closely email marketing is linked to mobile. We recently sent out an email promotion for an apartment management client. The day after the email went out [...]