13Jul

What Makes Start-up’s Different from Traditional Business and Why You Should Think Like One.

I am regularly amazed at how difficult some companies make it to business with them, or simply get a taste of their product or service. Traditional businesses are terrified a potential customer/client will find a way to take advantage of them; a way to skirt their beloved system and get something for free. They setup [...]

22Mar

Effective Communication with Social Media

On March 9th, I had the pleasure of speaking to over 200 new home sales and real estate professionals at SMC SalesCamp. My assigned topic was “Effective Communication with Social Media.”
The videos below contain my full presentation.
In this presentation, I was able to introduce the concept of Lead Curation – Creating an environment conducive to growing connections [...]

09Feb

Want More Facebook Fans? Don’t Buy Them. Earn Them.

I do not become your fan by clicking a button. The click merely affirms the work you’ve already done.
If I’m a true fan of a business (not just in the Facebook sense), I am rooting for that business’s success. I’m an advocate for the product or service. I feel a sense of pride when I [...]

30Sep

Social Marketing is Providing Customer Service BEFORE Someone is a Customer

While I’m far from a major real estate investor, with a partner I own a vacation rental property that is about 3 hours from my home. For many reasons, including the shear distance and weekly activity, we pay a management company to run the day-to-day for us. Overall, I’m happy with the job [...]

26Aug

Who are You Changing For? You, or Your Customer?

If we agree that happy customers are a necessity for long-term business success, shouldn’t long term planning be based around that directive?
I recently attended REBarCamp in Philadelphia. Okay, so it wasn’t really that recent, but I’ve had some thoughts stirring since I’ve left.  I attended a session there titled “The Future Brokerage.” The topic centered [...]