09Feb

Want More Facebook Fans? Don’t Buy Them. Earn Them.

I do not become your fan by clicking a button. The click merely affirms the work you’ve already done.
If I’m a true fan of a business (not just in the Facebook sense), I am rooting for that business’s success. I’m an advocate for the product or service. I feel a sense of pride when I [...]

30Sep

Social Marketing is Providing Customer Service BEFORE Someone is a Customer

While I’m far from a major real estate investor, with a partner I own a vacation rental property that is about 3 hours from my home. For many reasons, including the shear distance and weekly activity, we pay a management company to run the day-to-day for us. Overall, I’m happy with the job [...]

26Aug

Who are You Changing For? You, or Your Customer?

If we agree that happy customers are a necessity for long-term business success, shouldn’t long term planning be based around that directive?
I recently attended REBarCamp in Philadelphia. Okay, so it wasn’t really that recent, but I’ve had some thoughts stirring since I’ve left.  I attended a session there titled “The Future Brokerage.” The topic centered [...]