Comments on: Social Marketing is Providing Customer Service BEFORE Someone is a Customer

By: marketing for home builders

marketing for home builders — Tue, 23 Mar 2010 13:01:45 +0000

So now you know reason for the call before they even connect to an agent. … So if someone is having trouble

By: marketing for home builders

marketing for home builders — Sat, 20 Mar 2010 10:13:17 +0000

Social marketing is more about customer service than marketing products . Social marketing is not about increasing reach, as I have mentioned before.

By: dennisoneil

dennisoneil — Mon, 19 Oct 2009 02:13:49 +0000

Thanks for your comments Leah. Yours is a great example of helping people first and earning their business second.

By: leahkaiz

leahkaiz — Sun, 18 Oct 2009 19:34:21 +0000

I completely agree! As an online sales consultant for a new home builder, I'm constantly providing information, and customer service both before a prospective client visits our community as well as after their visit and at various times after the sales in certain situations. While I am not the one who writes the sales, I build the relationship from the first point of contact. With some people they may not buy for years and I love when I get feedback from them saying how happy they were that I kept giving them information to help them along their way. I'm also a good cheerleader as they are working on financial issues, this really helps create that bond because so many businesses drop you like a hot potato if you can't purchase today. It is so appreciated when you check in with someone 6 months down the road and ask them how they are doing. Praise them for doing a great job and keep them in your thoughts. Then they know you are not just out to sell them a home but to help them in the whole process.