A very common objection I hear when discussing social media for business – “What if a crazy customer gets on these sites and posts a lot of bad things about us?” Okay, fair enough concern. First I want to say that I disagree with the philosophy that there are no crazy customers, and that companies [...]

All companies and individuals are looking to do more with less these days. No shocker there, right? And it’s equally as un-news worthy that many companies are looking to social media as a possible outlet to reach new prospects. Most often the charge is led by the Sales & Marketing department, who then asks me [...]