Testimonials rely on the concept of “social proof”; the idea that we look to others to help determine how we should behave. For this reason, testimonials are a powerful component of advertising. As with most things, overuse and abuse has diminished the effectiveness of the typical testimonial. Something more authentic is the only way to [...]

On March 9th, I had the pleasure of speaking to over 200 new home sales and real estate professionals at SMC SalesCamp. My assigned topic was “Effective Communication with Social Media.”
The videos below contain my full presentation.
In this presentation, I was able to introduce the concept of Lead Curation – Creating an environment conducive to growing connections [...]

I do not become your fan by clicking a button. The click merely affirms the work you’ve already done.
If I’m a true fan of a business (not just in the Facebook sense), I am rooting for that business’s success. I’m an advocate for the product or service. I feel a sense of pride when I [...]

“I’m not exactly sure how, but I think our listings get there.”
It’s difficult to find a subject that’s less clear to most builders – How exactly do their community listings get distributed to directories on the web, and how do they change or improve their content, accuracy, placement, etc?
New Home Feed is aiming to change [...]

If you were unable to make it to the Super Sales Rally at the International Builders Show, you missed an instantly classic performance by new home sales trainer Jeff Shore of Shore Forrest Sales Strategies and Jim Suth of D.R. Horton.
I captured all but the first few seconds using my cell phone. The audio/video doesn’t [...]

BarCamp, RE BarCamp, PodCamp, WordCamp… any of these ring a bell? What about Ignite events, or TED talks? The last few years have brought on sweeping changes in how people gather to support a topic, idea, or purpose. Instead of days of grueling lectures and courses defined by the ‘hours’ for which they qualify, “Camps” [...]

If new media marketing was an onion, 2009 peeled away just the surface layer of potential. However, in 2010, we’re heading deep into that onion – get ready to cry… in a good way. Last year’s new media tools are maturing, and their business purpose is quickly coming into focus for more and more users. [...]

Upon reviewing 2009, and planning for 2010, I realized I want to be sharing more content than I have in the past. I rarely get the opportunity to write as much as I like (and that’s a goal, too), but mainly I thought about the volume of media I’ve produced over the last year – [...]