Live chat can be a valuable tool to convert more website browsers into conversations. However, just like any conversation tool, it’s only as good as the conversationalist. Clients who have good salespeople at the other end of the chat request, by far, see the best results from the tool. I get asked a lot about [...]

So I’m taking this opportunity to share the success of a recent ONeil Interactive project. It’s a projects I’m especially proud of our team for creating, and the team over a Litmus, a great tool for email testing, seems to agree. ONeil Interactive was selected by FutureCare Health & Management Corporation to build an email system [...]

A few week ago Jeremiah Owyang (@jowyang) tweeted a photo from inside the Hyatt Hotel in Santa Clara, CA. The photo, as you can see below shows how the hotel manager rolls around the hotel while remaining stationary. As you can see, this rolling stand with an iPad mounted on top allows the hotel manager [...]

At the 2013 International Builders’ Show in Las Vegas, I had the pleasure of presenting the results of our annual Sales & Marketing Pulse report with our partners, Shore Consulting. Jeff Shore and I presented the results to the crowd in Sales Central with standing room only. If you missed us at IBS, you’ve got [...]

The relationship the Internet has with the salesperson is a fascinating one. Some salespeople choose to ignore technology. Some fear it. Some choose to fight it. And some choose to work with it. Over the last 15 years, I’ve witnessed first hand the changing role of the traditional salesperson; How the Internet has impacted salespeople like robots impacted the [...]

It’s back for 2013! As builders work to maximize the full potential of today’s recovering market, everyone is looking for a performance edge. To that end, we are excited to announce The Pulse 2013, a leading edge survey conducted by ONeil Interactive and Shore Consulting. This annual survey represents hundreds of new home sales and [...]

Continuing the conversation around the topic of onsite and online sales counselors, I recently spoke with Jeff Shore about this issue. This video originally appeared on newhomesalesleaders.com.

Part One of this series led to quite the discussion and debate. If you’ve not read that post, I recommend you start here first. In this part, I will continue to clarify and expand on my thoughts in hopes the discussion will continue. First, this discussion may be new, but I outlined the underlying issues [...]

I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, and it continues with a slow and steady climb. It has always been my feeling, albeit unpopular, that the Online Sales Counselor role is a short-term solution at best, and at worst, a dependency drug [...]

I was recently invited to write for Sales & Marketing Ideas magazine, published by the Sales & Marketing Council of the National Association of Home Builders. My contribution discusses how to convert social media friends and followers into sales prospects. I’m honored to contribute, and especially honored to have my contribution featured on the cover. You can read my article by [...]

Every home builder has run into some resistance when opening a new community. There is always a level of community impact from new development, and those unhappy about new growth or redevelopment are often the loudest. While currently limited to commercial projects (and only in DC and Virginia), Fundrise.com is a new platform that has [...]

Consider the the roots of the phrase “social media.” “Media” refers to a written, visual, or audible element. “Social” refers to the nature of the media itself and the method in which others can interact with it. “Social” means that the media both invites conversation, and in the best cases, evokes conversation and supports continued [...]