Comments Customer Experience Social Technologies
09Feb

Want More Facebook Fans? Don’t Buy Them. Earn Them.

facebook_logoI do not become your fan by clicking a button. The click merely affirms the work you’ve already done.

If I’m a true fan of a business (not just in the Facebook sense), I am rooting for that business’s success. I’m an advocate for the product or service. I feel a sense of pride when I see people using the product or I hear of the business’s growth. I’m invested. The business’s success is my success. That connection does not get created with the click of a button.

The volume of real Facebook fans you have is a trailing indicator of how your customers feel about you. You will not earn more real fans with giveaways and coupons. You’ll just build a list as impersonal and generally ineffective as the average non-customer email database. They will ‘hide’ you from their stream quicker than an ‘unsubscribe’ request.

Having a lot of Facebook fans alone doesn’t make you a popular company, just like having stacks of business cards doesn’t make you a good networker.

The businesses I’m a fan of have worked for that type of respect and investment from me. They didn’t give me a coupon in exchange for my allegiance or fandom. They built that respect before I was willing to click the button.

If you’re unhappy with your volume of fans, consider doing more to earn the allegiance of your customers before you ask for it.

Comments Customer Experience Social Technologies

RSSAdditional Articles

02Feb
Its 2010, Do You Know Where Your Listings Are? Home Builders IBS 2010 New Home ListingsComments

“I’m not exactly sure how, but I think our listings get there.”
It’s difficult to find a subject that’s less clear to most builders – How exactly do their community listings get distributed to directories on the web, and how do they change or improve their content, accuracy, placement, etc?
New Home Feed is aiming to change [...]

20Jan
A Classic Moment at the International Builder Show For Salespeople Home Builders IBS 2010Comments

If you were unable to make it to the Super Sales Rally at the International Builders Show, you missed an instantly classic performance by new home sales trainer Jeff Shore of Shore Forrest Sales Strategies and Jim Suth of D.R. Horton.
I captured all but the first few seconds using my cell phone. The audio/video doesn’t [...]

14Jan
Yes. A Camp for Us. For Salespeople General Brokerage Real Estate PresentationsComments

BarCamp, RE BarCamp, PodCamp, WordCamp… any of these ring a bell? What about Ignite events, or TED talks? The last few years have brought on sweeping changes in how people gather to support a topic, idea, or purpose. Instead of days of grueling lectures and courses defined by the ‘hours’ for which they qualify, “Camps” [...]

01Jan
2010 is Going to Make You Cry Presentations Social Technologies Website FunctionalityComments

If new media marketing was an onion, 2009 peeled away just the surface layer of potential. However, in 2010, we’re heading deep into that onion – get ready to cry… in a good way. Last year’s new media tools are maturing, and their business purpose is quickly coming into focus for more and more users. [...]

29Dec
Are you Sharing Enough? Presentations, Video, Content, etc Online Behavior Social TechnologiesComments

Upon reviewing 2009, and planning for 2010, I realized I want to be sharing more content than I have in the past. I rarely get the opportunity to write as much as I like (and that’s a goal, too), but mainly I thought about the volume of media I’ve produced over the last year – [...]

29Nov
Location, Location, Foursquare. How the Game will Jolt Mobile Real Estate Marketing into Prime-time General Brokerage Real Estate Home Builders Mobile Social TechnologiesComments

I am convinced that the mobile web offers some of real estate’s most exciting opportunities in the next 5-10 years.
Some of the ideas I’m about to share are certainly not the “show me some case studies” type, but most great opportunities are best identified early, no? And as is the case with all impactful technologies, those [...]

28Nov
A Full Day of Brain-Food – TEDx Mid-Atlantic GeneralComments

A couple weeks ago, I was able to attend TEDx Mid-Atlantic. For those of you not familiar with TED events, the slogan for the ‘brand’ is “Ideas worth spreading.” In a nutshell, the event is a series of short lectures on various topics, by multiple speakers; all with the purpose of inspiring new ideas and [...]

02Nov
Tweet This: 99 Ways for a Home Builder to Use Twitter Home Builders Social TechnologiesComments

Twitter is, by far, the most difficult social tool to explain. It’s not just difficult for builders to see the why of Twitter, but it’s also difficult for most to understand how they could use Twitter. I’ve decided to tackle the how issue in this post with a list of 99 ways for a home [...]