13Jul

What Makes Start-up’s Different from Traditional Business and Why You Should Think Like One.

TAKE-A-NUMBER-LGI am regularly amazed at how difficult some companies make it to business with them, or simply get a taste of their product or service. Traditional businesses are terrified a potential customer/client will find a way to take advantage of them; a way to skirt their beloved system and get something for free. They setup rules and policies to prevent any circumvention – making sure no one uses their product or service in a way they didn’t intend. This is a problem.

Who operates differently?

While no longer a start-up, consider how Google operates. Is Google afraid you’re going to get something for free or take advantage of their work without paying anything? Of course not. They want you to take it for free. Outside of advertising, most of the products they sell are upgraded versions of a free product – after millions of users have provided them with feedback about what they’d be willing to pay for.

Does Facebook care that I’ve never clicked on an ad? Maybe they want me to click, but they’re not going to kick me out if I don’t. They’re not going make it harder for me to use their platform until I start clicking. They recognize that they need to fit their revenue model to my behavior, not attempt to twist my behavior to fit their revenue model.

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